We’re a family owned pet industry sales rep group that exists to rep your brand the right way. For us, the right way means knowing what’s happening each day and being able to measure our performance with total transparency. 

Understanding the challenges from the point of view of both the brand and the retailer, we know that all too often great product innovations are brought to market in the pet industry without the resources needed to build a professional sales team. We aim to level the playing field between brands of all sizes by giving the support needed to effectively grow within retail stores.



Using state of the art technology we provide our brand partners total transparency throughout the entire sales process. Each rep has a tablet in the field that’s connected to a software platform enabling you to see what’s happening in real time.


There needs to be a direct line of communication between what is expected and what is actually happening throughout the entire sales process. All brand partners are provided with backend access to review product placement, sales data and notes from store visits.

Measurable Results

With our performance-based sales structure, our reps are activity and sales driven. Using our mix of data driven technology, we deliver success in measurable ways so you can fully understand your return on investment.


Raised Right is a family owned human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate “home cooked style” whole food recipes that are high in protein and low in carbs through using limited ingredients. In addition to making human-grade pet food, Raised Right also offers product lines of single ingredient treats & meal toppers.

Diggin’ Your Dog is an old school, down to earth, grassroots company owned and operated by people who truly “dig your DOG”! Diggin’ Your Dog rigorously sources the best raw materials in each of their handcrafted products so you will feel safe and confident feeding their products to your pet.

Super Snouts Hemp Company is the leading innovator in pet CBD products. They support USA organic hemp farmers who produce unparalleled biomass that is free of GMO’s, pesticides, herbicides, and heavy metals. Super Snouts donates a percentage of all profits, products and time to helping homeless animals in need.

Savage Cat offers prey based raw food for cats. Their recipes feature organic chicken, humanely raised lamb, antibiotic free duck, and rabbit raised on sustainable farms in the United States. Savage Cat also offer snacks such as whole prey quail, raw quail eggs, whole dehydrated rabbit ears, along with duck walkers and squawkers.

Polkadog creates limited ingredient handmade treats from scratch everyday at their Boston Fish Pier Kitchen. That means using locally sourced ingredients from their network of neighborhood suppliers. That means not cutting corners and never outsourcing anything. Freshness. Quality ingredients. Control of operations.

HuggleHounds products are not simply “just a dog toy” — they’re products pups enjoy and are entertained with. Toys provide emotional balance and physical & mental stimulation. HuggleHounds products keep dogs busy and promote problem-solving skills. Toys help fulfill instinctive drives like ripping & shredding, hunting & finding, chasing & herding. And over all, toys help dogs expend energy.

The New Zealand Natural Pet Food Co. has created a premium range of pet food, supplements, and treats using only the highest quality ingredients aimed at giving your animal what they need to thrive. They’ve combined the nutrition and taste of fresh, raw food and gently freeze-dry it to protect the natural enzymes and nutrients. Their recipes are free from gluten, grain, corn, and GMO ingredients.


Right Way Reps was created by the Ruud & Jacobson families. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate “home cooked style” whole food recipes that are high in protein and low in carbs through using limited ingredients. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, NY & Fairfield, CT counties.


You’re welcome to email us at info@rightwayreps.com or fill out the form below:

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